Located on the corner of 50th Street and Broadway, the Snapple Theater Center is Snapple's first branded entertainment center, with thousands of square feet of rehearsal space, fun and uniquely Snapple lobby areas, and two theaters that will house Off-Broadway shows. The Snapple Theater Center is part of Snapple's ongoing commitment to enriching the lives of New York residents and the millions of visitors who flock to the city each year. Snapple will be using the facility to positively impact New York City youth by providing free rehearsal and theater space to programs in need. "Snapple's goal is to provide New Yorkers and visitors with more access to theater and the arts in New York City," said Holly Mensch, Vice President of Snapple, Cadbury Schweppes Americas Beverages. "At the Snapple Theater Center, we're hoping to provide a real opportunity for those who would rarely or never have a chance to visit or perform at an Off-Broadway theater space in the heart of New York's theater district."